Email Marketing - The Truths without the Hype
We are often bombarded daily with the phrase "the money is in email list marketing" as aspiring marketers. However, none of the experienced marketers are prepared to explain how it works and what we can do to get there (without charging thousands of dollars for coaching or mentoring). Let me first explain what "a list" is. A list contains only the contact information of your customers. You are wasting money, no matter if your business is a small eBay shop or a large chain of brick and mortar shops. It's that simple. It is simple and straightforward. If you are able to communicate with people who have purchased your products (or expressed an interest), you will be able to make more money. My websites are built with email marketing in mind. The first priority is to not sell products, but to capture emails addresses. If I do this correctly, my list will grow over time, and my income as well. It works, as I said, there is no mystery, no complicated. Let...