Email Marketing - The Truths without the Hype

We are often bombarded daily with the phrase "the money is in email list marketing" as aspiring marketers. However, none of the experienced marketers are prepared to explain how it works and what we can do to get there (without charging thousands of dollars for coaching or mentoring).

Let me first explain what "a list" is.

A list contains only the contact information of your customers. You are wasting money, no matter if your business is a small eBay shop or a large chain of brick and mortar shops. It's that simple.

It is simple and straightforward. If you are able to communicate with people who have purchased your products (or expressed an interest), you will be able to make more money.

My websites are built with email marketing in mind. The first priority is to not sell products, but to capture emails addresses. If I do this correctly, my list will grow over time, and my income as well.

It works, as I said, there is no mystery, no complicated.

Let's not forget the importance of building a list. More than half of my online income is derived directly from my list.

Okay, now you understand what a "list" is and what the benefits are. But how do you begin?

First, collect email addresses. The most common method of collecting this information is to place an "opt-in" form in front your customers. It is a simple box on a website or a paper form in brick and mortar shops that collects email addresses (and sometimes a name) in return for some benefit schools mailing.

You could offer a free report (eBook), or a chance to win a prize. It doesn't matter what incentive you choose, as long as it is relevant and provides value to your customer.

Next, build a relationship with your customer through regular emails that inform, entertain and engage.

Email marketing requires regular communication. Your ultimate goal is to get your subscribers to open your emails and click your links. This can only be achieved if you send quality content at least once per week.

Once you have established trust and built rapport with your customers, you can now move on to the next step which is product recommendation.

The autoresponder is the tool that makes it all possible. Before I get started, let me make it clear: without an autoresponder you can't build or market to your list effectively. It is an essential piece.

You don't have to be afraid of autoresponders. Once you get used to it, it will become second nature.

There are many autoresponders available on the market. Just Google "autoresponder". But first, a warning: Your email list is your most valuable asset. Don't let yourself be tempted by the cheapest option. Do your research and listen to established marketers you trust.